If you're a small, one-person shop, then SEO is still a very important investment, but it may make more sense to perform SEO on your own than to hire an agency to handle it for you. To answer the question, yes, SEO is a valuable investment and is worth the investment. When I started that company I had 1 strategy in mind – build my business using SEO (or Search Engine Optimisation). If you find a reputable, experienced agency, SEO services are absolutely worth it. Put your numbers into the formula from earlier and compare your answer to the quote from your SEO agency to estimate your ROI.
No matter your budget, SEO can significantly affect your bottom line. Businesses who invest in strategic SEO reap the rewards. SEO is only too expensive if it’s not justifying its cost by generating enough leads. If that’s the case, it may be time to reconsider your strategy or provider, rather than abandon SEO as a component of your marketing strategy. Instead of asking if SEO is worth it, consider how you can get the most value from SEO, for your budget.
This is a great question and I wanted to outline a strategy for you going forward so you can assess if SEO is worth paying for, or if it’s simply a waste of money. I hope that for some of you reading, you’re now better equipped to answer your own question of whether a paid SEO campaign is worth it for your business. If it is worth it then create a plan for the type of content you could create to improve your SEO results and begin producing that content. No matter where you stand, it’s understandable to evaluate if your investment in SEO is actually worth it. While each is worth considering, the bottom line is that it would be difficult to find a business website that can’t benefit from SEO.
The best SEO companies have lots of experience and resources, which enables them to provide you with results quickly and consistently. These SEO companies will talk to you like they can guarantee that you will show up in Google (the largest and most valuable search engine). You’re absolutely right Chrstian, but the problem is it’s almost impossible to differentiate between the good SEO companies and the scammers. You don't have to worry about learning the basics of keyword research, as well as wasting your investments because that's why SEO companies exist. But, If you want to focus more on your products or service growth then it is definitely a good option if you can hire result driven SEO companies like Rankwisely.
