Don't worry, we've got something for you. In this post, we'll look at 12 ways you can master SEO writing. It is estimated that Google processes over 70,000 searches per second. It's amazing, isn't it? For example, if the search term “How do I take a screenshot on a Mac? “is, you can type “How to take a screenshot on a MacBook computer” as H1 or H2, followed by the steps in a numbered or bulleted one
labelled list.SEO writing involves writing content in such a way that it ranks higher on search engines like Google for relevant keywords. SEO writing is important because it helps you reach more people who are interested in your content. If you write with search engine optimization in mind, there's a higher chance that your content will be discovered in Google. For example, we've spent the last few years writing SEO-focused for our blog
.That's one of the main reasons why, according to the organic traffic estimate in Semrush's domain overview tool, our blog receives more than 1.1 million visitors per month from search engines. That is a drastic increase compared to a few years ago. And that growth wouldn't have been possible if we hadn't paid attention to SEO when writing content. Think of SEO as a bridge that helps search engine users reach your content
.Without this bridge, even the most valuable content could go unnoticed. Now let's see how you can actually create SEO-optimized content. Before you start writing, you need to set your primary keyword. The primary keyword is the main term (or phrase) that you want to optimize your content
around.To make your content more likely to be shown when someone searches for that term or phrase in Google. To find your primary keyword, use Semrush's Keyword Magic Tool. And the tool shows you potential candidates for your primary keyword. It's great to have access to all of those keywords.
But how do you know which to choose as your primary keyword? Here are a few tips to keep in mind. For example, you could choose “vegan diet plan” as your primary keyword when creating a step-by-step vegan diet plan for beginners. In addition, this keyword has a decent search volume of 2,400 searches per month and a not too challenging difficulty level of 66%. It's also clear that users who search for this term
, want to learn something.So it's definitely a good primary keyword for targeting. Once you've targeted a primary keyword, you also need to find secondary keywords. Secondary keywords are keywords that are closely related to your primary keyword. Synonyms, related subtopics or long-tail variations (i.e. highly
specific terms) of your primary Keywords include.How to find secondary keywords in Semrush's Keyword Magic Tool. First, check that your primary keyword has a default grouping on the left. These keywords are narrow variations of your primary keyword. And they're great as secondary keywords that you can target in your content.
Another way to find secondary keywords is to use the Questions tab on the left. This shows you all the questions people are asking about your topic. Some of these questions (secondary keywords) might be worth addressing as subtopics in your content. After you've identified your keywords, you need to make sure that the content you create matches search intent
That's right.Search intent is the reason why people search for your keywords. When it comes to blog posts, your primary and secondary keywords are likely to have informational intent. That means users want to learn about a topic. And the best way to teach them about a topic is to use the right content format.
You can find out which content format is best for your topic by looking at the top ranking pages on Google. For example, we see that almost all top ranking pages for “vegan diet plan” are guides with vegan diet advice. And meal plans to help readers get started. This improves your chances of ranking higher.
High-quality content is at the core of an effective SEO letter. Without focusing on quality, no amount of optimization will help you rank higher. How do you create high-quality content? This is particularly important if you're creating content about “Your Money or Your Life” (YMYL). YMYL is a term that Google uses to describe topics that can have a significant impact on a reader's wellbeing
.Google is holding this type of content to a higher standard due to the potential impact on readers' lives. Misinformation or poor writing quality in these areas can have serious consequences. For example, if you create content around vegan diet plans, misinformation in this area could lead readers to make health-related decisions that can have a negative impact on their wellbeing. That's why working with a qualified health professional would be a smart move
.They can help you create accurate, valuable, and original content that covers all aspects of a vegan diet plan. By creating high-quality content this way, you can build trust with your audience. And establish yourself as an expert in your niche. Integrate your researched keywords organically with your content
.Google looks at the words in your content to understand what it's about. That way, it can adequately evaluate it. Keyword stuffing is the practice of using keywords in unnatural ways. It's a tactic that some use to manipulate search engines to rank their content higher
.Keyword stuffing can make your content look spammy to both Google and your readers. And your content might not rank very well as a result. To verify that you're using keywords correctly, try Semrush's SEO Writing Assistant. It highlights when one of your keywords is being used in an unnatural way
.Subheadings (H2-H) are thumbnail titles that divide your content into sections. Do you see how much easier it is to search for information on the right side of the example? You need to structure your content in a similar way. Start by writing a memorable title that includes your primary keyword. This will be your H1 (the first headline in your content
).Then organize the rest of your content with relevant H2 subheadings, H3 subheadings, etc. H2 subheadings should support your H1 subheadings, H3 subheadings should support your H2s, etc. One of the most important aspects of a good SEO letter is readability. Readability is a measure of how easily your audience can read and understand your content
.If your content is hard to read, readers will jump off your page (and probably never come back). Such behavior signals to Google that your content is of low quality. So it may not rank very well. Run your content through Semrush's SEO Writing Assistant to measure its
readability.Internal links are links that point to other pages on your own website. They direct readers to other valuable, relevant content. Internal links are also important for search engine optimization, as they distribute link equity (ranking power). As a result, other content may also rank higher.
The idea is that the link should be very relevant. So don't add links anywhere and everywhere for the sake of it. Only link to content that makes sense, of course. These links help readers learn more about a vegan diet.
And show Google that your website is an authority on the subject. Google may display selected snippets for your primary and secondary keywords. These are great ways to increase your visibility. Featured snippets are direct responses returned by Google, usually in the form of a paragraph, list, or table
.Google usually retrieves the featured snippet from one of the top-rated sites. You can steal this snippet from a competitor by optimizing your content for it. First, search for your keywords with Google to see if the search results include featured snippets. These aspects help you understand what Google and users are searching for
.And how you can improve your content to rank for those featured snippets. This increases your chances of winning a featured snippet. A title tag is the title of your web page or article that might appear in search results. Google looks at the title tag to understand the topic of your content.
This allows it to adequately rate the content. How to lose weight with a vegan diet plan (7 easy steps) You must do the same with the title tags of your own content. A meta description is a brief summary of your article that can appear under the title tag. Google may not always display the meta description that you've set for your article
.Sometimes they override it and generate the description that they think is best for users. And it's worth noting that meta descriptions aren't a direct ranking factor. Wondering how you can lose weight on a vegan diet? Dive deep into the secrets that many don't talk about. You must use the same principles when you write meta descriptions for your own content
.A URL slug is the last part of your site's URL. Google looks at the URL slug to understand what topic your content is about. By following these tips, you can create an optimized URL slug that helps your article rank higher on Google and generate more traffic. That's pretty much all you need to know to start writing SEO content
.For each piece, follow the advice we gave above. And your articles are likely to start ranking well on Google. And using Semrush tools can make your SEO writing process even easier and more effective. It can sound difficult at first. With these SEO tips, you'll be on the first page of Google in no time
.As marketers, we always strive to write content that ranks high on Google, and SEO is the bridge that helps you achieve that goal. With all of these SEO guidelines, it's easy to forget that when a user searches on Google, they're looking for an answer. This aspect of search engine optimization is very important because it helps search engines understand your content better, making it more likely to appear in relevant searches and attract organic traffic. To title your post with search engine optimization in mind, write something compelling that also includes your main keyword
.While some SEO tools can help on the technical side of your website, you can also choose to use SEO content writing tools to write accurate, concise, and easy-to-use content that ranks well and engages readers. Every SEO writer knows that an Evergreen blog post will never be completely finished, even after it's published. SEO writing involves writing content so that it appears on the first page of search engines like Google. But that costs money, and if you're on a tight budget, why not invest time writing SEO content? It's free and will likely get you traffic for a lot longer than a campaign would.
