Off-page SEO - Anything that happens outside of your website that helps your SEO strategy - Backlinks. Technical SEO - Anything technical that is carried out to improve search rankings - indexing the site to help bots crawl. Creating a full XML sitemap, making your site mobile friendly, adding structured data to help web crawlers rank and categorize your pages based on the type of content they have are just some of the techniques used. Off-page SEO is all about building exposure and trust for your business, which can ultimately translate into more visitors and sales.
Establishing positive relationships with bloggers, journalists, social media personalities and the people behind websites similar to yours are all positive off-page SEO practices. Thank you very much for the informative article on the types of SEO, it is easy to read and understand the post, I really like your article. On-page SEO, also known as on-site SEO, is the process of optimizing the content of your website. Using schema markup to tell search engines exactly what is on your page, making it easy for crawlers to figure out what your page is about, and using the right type of redirects are all factors related to SEO.
Local SEO is essential for any business with a physical location and local presence, especially when you consider that 46% of Google searches are for local businesses and 80% of local searches convert. Black hat SEO is the exact opposite of white hat SEO, as it finds and exploits any loopholes or weaknesses in Google's search algorithm to rank better in their SERPs. Having content that is popular on social media also gets you a lot of traffic, which can help your SEO as well. This is likely part of a broader SEO effort for your entire business, but it's possible that it can be done specifically for an app.
Depending on the characteristics of your business, you could also focus on local or enterprise SEO. You should employ on-page SEO techniques on your website if you want it to appear in relevant search results.
