SEO stands for search engine optimization. In other words, SEO meaning involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.
SEO stands for “search engine optimization. ” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. We’ve made this simple guide to teach you more about SEO meaning, SEO optimization, and SEO marketing.
Before diving into the more technical aspects of SEO, I’m going to answer the most-asked questions about SEO. Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content. There are two types of SEO advice – the technical stuff I covered above, and then there are the core principles of SEO. In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking.
SEO best practices also apply to local SEO, since Google also considers a website’s position in organic search results when determining local ranking. By the time you reach the end of this SEO basics guide, you’ll have a strong understanding of what search engine optimization is, why it’s valuable and important, and how to get great results in an ever-changing SEO environment. Google also makes a bit more of this data available in their free Webmaster Tools interface (if you haven’t set up an account, this is a very valuable SEO tool both for unearthing search query data and for diagnosing various technical SEO issues – more on Webmaster Tools set up here).
