SEO is an excellent career choice if you are passionate about digital marketing and "all things Internet". It's certainly a career of continuous learning and development, with great potential for financial reward and appeals to those with a competitive streak. You don't need to be a developer to become an SEO, but you do need to have some basic development skills. With or without a formal education, with or without an SEO certificate, to become a successful SEO professional, you need to practice SEO and demonstrate to your future clients or employers that you can improve a website's ranking in the SERPS.
A good SEO report combines information from different sources such as Google Search Console, Google analytics and SEMRUSH. Knowing how to use Yoast SEO doesn't make you an SEO professional but you can't be a professional if you don't know the ins and outs of Yoast SEO. An SEO analyst will master specialist level knowledge and have expertise in Google Analytics, conversion optimization strategies and digital marketing strategy. And the best news is the increased demand for SEO professionals and opportunities for content marketers looking to pivot their career path, explore SEO as a career option or discover a new opportunity beyond their current area of expertise.
One of the most common SEO tasks is to optimize the page title, meta description, headings, and content on a page. I mentioned in step 6 that you need to build your SEO expertise by building and doing SEO work on your own website first. Filter the applications and apply for SEO jobs that you can execute based on your current knowledge and experience. Make sure you can understand SEO terminology, including key phrases like keyword research, link building, backlinks, white hat SEO, black hat SEO and any other terms you read on SEO related topics.
A search engine optimization manager will understand the advanced intricacies of SEO and SEM and will have an average knowledge of PPC. Today, universities around the world offer formal courses in digital marketing and there are many online options for SEO training and certification. Part of your job responsibilities will be guiding developers to make SEO-related changes to a website, so you'll need to know what to ask for. So, if it's not just about getting the right training, what other skills should an SEO expert have?
