Here are 16 places you can put your keyword phrase to help your SEO efforts. Page Title (or Title Tag) The page title is the most influential place to have your keyword phrase. Page Description (or META Description Tag) Keywords META Tag. More items Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking. It’s important to note that while keywords aren’t the main ranking factor themselves, their use in content and links, which ARE among the top ranking factors, helps Google with this process.
The best practice is to focus each piece of content on a different keyword phrase, and never use the same keyword more than once. That’s because you don’t want to end up competing with your own content for search rankings. In the next section, we’ll look at how you find SEO keywords to use in your content. How to Find Keywords For Your Content Keyword research isn’t just useful for creating new content. It’s also an important part of improving SEO for existing content. Google Analytics will help you find the pages on your site that are already popular with visitors, and are getting organic traffic.
Because keywords are foundational for all your other SEO efforts, it's well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. Remember, the very first step of using SEO is choosing the proper keywords, which means that selecting the wrong keywords can ruin your entire SEO efforts. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. Using keywords will help search engines to index your content higher on SERPs, but if your post doesn’t provide high-quality content that your readers find interesting, all your SEO keywords are useless. WordStream's free SEO keyword research tools that help you find your best, most relevant keywords keywords that will drive ongoing web traffic and conversions on your site. Type in your keywords and the tool will analyze Google’s top 10 results and will make recommendations about keywords to include when you optimize the content.
Optimizing page titles is part of technical SEO, and is a good starting point when using keywords for SEO. If you believe that SEO will make your website visible in the search results pages of search engines, then keywords are the greatest contributing factor upon which the entire SEO process revolves. The best practice when writing page titles is to use your target SEO keywords or keyword phrase at the start of the page title. A website that is well optimized for search engines speaks the same language as its potential visitor base with keywords for SEO that help connect searchers to your site. If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. For example, if you’re setting up a Google My Business listing, it makes sense to include SEO keywords in the business description.
Settling on the right SEO keywords is a delicate process involving both trial and error, but the basics are easy to understand.
