By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans. Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance on a score from 0 - 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements. The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable. Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online.
Results come complete with actionable fixes for inconsistent or incomplete listings. Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business. Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns.
But from the different types of SEO, the tools you can use to manage your SEO, different techniques to test out, and the current trends taking over the landscape, we hope this comprehensive guide will help you understand the basics of search engine optimization, and give you some insight into ways to improve your current strategy. I’ve collected a big sampling of the best free SEO tools on the market tools with a wide variety of uses and covering a number of common needs. SEO has become a huge discipline in the past 10 years and all the above SEO tools wouldn’t have existed without the SEO experts behind them. WebCEO is a world-class SEO platform that gives you access to a bunch of quality tools to boost your SEO, from keyword research to technical SEO to rank tracking and even mobile optimization. A newer SEO suite for WordPress, RankMath has 15 modules and provides SEO guidance using 30 different types of improvements. Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools.
Keywords Everywhere is another great SEO Chrome extension that aggregates data from various SEO tools like Google Analytics, Search Console, Google Trends, and more to help you find the best keywords to rank for. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools and making adjustments. There are numerous free SEO tools such as the ones above that are available to SEO newbies and digital marketers on a tight budget. Because it’s more or less every SEO tool on the market, it includes a good chunk of tools for beginners and SEO pros. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie.
