Add keywords to your website correctly. To help you optimize your business for local SEO, we've created a comprehensive guide that covers local SEO tips and tools. While global search engine optimization is important, the importance of local search engine optimization cannot be ignored. According to one source, 50% of consumers who perform a local search on their smartphones visit a store the same day.
And if the visibility of your company in your region is not a high priority, your stationary location could lose to the competition. While improving search engine optimization takes time, you need to take a few relatively simple steps to improve your company's local SEO. Here's what 15 members of the Forbes Agency Council recommend you to start with. The best way to improve your SEO is to appear in major publications because they're highly indexed on Google.
If you want to improve your local SEO, reach out to top local publications to report on them and build relationships with local journalists who share your news about an ongoing business. Once you've received this coverage, you'll notice that these links help to improve your local SEO immensely. You can now add a 3D photo tour of your company to your Google profile, which will be displayed when searching on Google Maps. Not only are search results with photos generating interest twice as often, but Google gives preference to any profile that has added this feature using its search algorithms.
You use search terms that are problem-oriented or needs-oriented. Brainstorm with your customer-facing colleagues about frequently asked questions and information requests. Identify three to five key customer issues that help you solve them, and organize your navigation and content accordingly. According to Moz's Local Search Ranking Factors, the second fundamental factor for a good local search ranking is the consistency of citations on primary data sources.
