SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website's presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility (or ranking position) in search results. Working to increase organic traffic through SEO can cost time and effort, but their combined effect makes organic traffic the best value channel for producing customers. As a digital marketer, knowing how to get searchers to find your brand, website or company is a critical skill, and understanding how SEO evolves will keep you on top of your game.
The benefits of SEO here are small, but it's easy to set up and increases the discoverability of your brand from different channels. If you're unhappy with your search engine rankings, it may be time to call an Atlanta SEO company. And even if you don't have an experienced SEO associate in-house, you can still start making some positive changes to help improve your search engine optimization. The only way to build a sustainable online business that will bring in more organic traffic over time is to follow SEO marketing best practices.
SEO is a never-ending battle to get more eyeballs on your website and convince Google that your site is worth sending searchers to. If you invest in link building as part of your SEO efforts, target links from high-authority, high-traffic websites. Off-page SEO can include reputation management, such as customer service and social media presence, but it essentially boils down to building backlinks, which are links pointing to your site. As the strategies we've come to know and love are replaced by newer, more effective strategies, SEO best practices die and new ones are reborn.
Off-page SEO refers to SEO strategies that occur outside of your website, such as link building to pillar content. In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can affect your rankings.
