Quick overview of SEO · How SEO works · AI and SEO. YouTube is the second most used search engine. At least 2.5 billion people access it at least once a month, or 122 million people daily. SEO helps build long-term value for your brand. A good ranking and favorable placement help improve your brand's profile
to improve.SEO is the science and art of attracting more visitors to your website. The fact is that 53% of all web traffic comes from organic search. And the only way to make sure you don't miss out on all those potential visitors is through continuous SEO efforts. SEO is constantly changing and may seem daunting due to the time and energy required to be successful, but the end result is
worth it.It's a cost-effective channel that helps you increase brand awareness through engaging content, and it's an integral part of a marketing strategy. SEO is important for businesses because it gives companies the visibility they need to attract customers in this digital age. Eighty-one percent of customers and 94% of B2B buyers will search online before they buy, leaving brands that don't have a strong online presence behind the competition. The visitors who navigate to websites via this channel are known as organic traffic or SEO traffic
.SEO should be a priority if your company offers products or services that someone could search for on Google. Combine these new technologies with the turbulent years of the COVID pandemic — which pushed millions of consumers online to do business, shop, and entertain themselves — and you can start scratching the surface of the importance of SEO in the modern marketing ecosystem. Once you've given your SEO program enough time to get noticeable results, and provided you maintain the ground you've achieved and continue looking for ways to improve, you'll end up with a sustainable source of new leads and sales. A good SEO strategy ensures that your page ranks high on Google for a variety of short and long tail
keywords in your Niche.And that gets a lot easier when seasoned SEO professionals can help filter out the millions and millions of websites that compete with the SERPs every day — and flood them. Unlike some outbound marketing tactics, SEO is a gentler approach to creating exposure and generating leads. Here are 15 reasons why companies need SEO to take their brand to the next level — regardless of industry or company size. Join data and SEO expert Janet Driscoll Miller to learn how
generative AI works affects organic search.Now you're convinced that SEO is a worthwhile investment for your business. It's time to consider developing your own SEO program. SEO is no longer an isolated channel, so integrating content and PR helps with brand reach and recognition in addition to other valuable results. And the more time, effort, and budget spent on search engine optimization, the better and longer a website is considered a worthy competitor in its market. If you want to ensure that your company has a strong presence and is ready to appeal to modern customers, you need to invest in learning search engine optimization
and become domain experts.With on-page SEO, this includes producing content that relates to high-quality keywords and then optimizing the content to ensure that search engine spiders know what the content is referring to. Although it takes a lot of time to generate results, organic traffic through SEO can ultimately result in an increase in key performance indicators, such as leads and purchases. SEO stands for search engine optimization, i.e. optimizing the content and technical setup of your website so that Google (and other search engines) can crawl, index, and understand your content to rank your web pages higher
in search results.